9780714838120: A Smile in the Mind

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{"authorDescription":"Beryl McAlhone and David Stuart, with a foreword by Edward de Bono","bookshot2d":null,"bookshot3d":null,"bookshot3dSquare":null,"categories":[],"date":"","editionId":10915,"guid":"d5edae7a-c8e3-40bd-9a62-8bbf8eba1c10","images":[],"markets":{"AUD":{"discountPrice":null,"inventory_policy":"continue","price":"49.95","show":false},"CAD":{"discountPrice":null,"inventory_policy":"continue","price":"49.95","show":false},"EUR":{"discountPrice":null,"inventory_policy":"continue","price":"39.95","show":false},"GBP":{"discountPrice":null,"inventory_policy":"continue","price":"24.95","show":false},"TEST":{"discountPrice":null,"inventory_policy":"continue","price":"0.00","show":false},"USD":{"discountPrice":null,"inventory_policy":"continue","price":"39.95","show":false}},"related":[],"sku":"9780714838120","source":"BOOKs","specifications":{"binding":"Paperback","colIlls":"427","extent":"240","language":"English","lenInch":"11 3/8","lenMm":"290","weightKilo":"1.49","widthInch":"9 7/8","widthMm":"250"},"status":false,"subtitle":"Witty Thinking in Graphic Design","title":"A Smile in the Mind","uri":"","webAuthorDescription":"\u003cp\u003eBeryl McAlhone is a writer with a special interest in design. \u003c/p\u003e\u003cp\u003eDavid Stuart is a founding member of the international design company The Partners.\u003c/p\u003e","webDescription":"","webKeywords":"","webLongDescription":"\u003cp\u003eThis book explores so-called 'witty thinking' - arguably the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing. \u003c/p\u003e\u003cp\u003e\u003ci\u003eA Smile in the Mind\u003c/i\u003e analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world's top designers, suggests how to get inspiration. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a subtle lightness of touch, it offers designers a friendly read, a helpful sourcebook and a dynamic trigger for ideas.\u003c/p\u003e","webReviews":"\u003cp\u003e'Beautifully edited, lovingly and carefully compiled ... both intellectually and aesthetically stimulating. Oh, and it's funny too.' \u003cem\u003e(Graphics International) \u003c/em\u003e\u003c/p\u003e\u003cp\u003e'This book keeps the fun coming. There are so many wonderful (and superbly reproduced) examples of sharp, deftly done pieces that the reader becomes greedy, devouring hit after hit.' \u003cem\u003e(Print)\u003c/em\u003e\u003c/p\u003e","webShortDescription":"An exploration of humour, irony and playfulness in graphic design."}