9780714844039: Geschichte des Plakates
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{"authorDescription":"Texte von Josef und Shizuko Müller-Brockmann in Deutsch, Französisch und Englisch","bookshot2d":null,"bookshot3d":null,"bookshot3dSquare":null,"categories":[],"date":"","editionId":11285,"guid":"e8ce2fbe-97b9-4f14-827c-642c4bd0248d","images":[],"markets":{"AUD":{"discountPrice":null,"inventory_policy":"continue","price":"55.00","show":false},"CAD":{"discountPrice":null,"inventory_policy":"continue","price":"59.95","show":false},"EUR":{"discountPrice":null,"inventory_policy":"continue","price":"39.95","show":false},"GBP":{"discountPrice":null,"inventory_policy":"continue","price":"27.95","show":false},"TEST":{"discountPrice":null,"inventory_policy":"continue","price":"0.00","show":false},"USD":{"discountPrice":null,"inventory_policy":"continue","price":"45.00","show":false}},"related":[],"sku":"9780714844039","source":"BOOKs","specifications":{"binding":"Paperback","colIlls":"144","extent":"244","language":"English","lenInch":"9 7/8","lenMm":"250","weightKilo":"1.27","widthInch":"10","widthMm":"253"},"status":false,"subtitle":" ","title":"Geschichte des Plakates","uri":"","webAuthorDescription":"Josef Müller-Brockmann (1914–1996), führend auf dem Gebiet der Werbegrafik, verwirklichte in seinem persönlichen Werk einen unmittelbar erkennbaren Stil von minimalistischer Klarheit und Dichte der Komposition. Neben seiner umfangreichen Lehrtätigkeit schrieb er zahlreiche Bücher wie z. B. die außerordentlich prägenden Rastersysteme für die visuelle Gestaltung (1981).\u003cbr /\u003eShizuko Müller-Brockmann (geb. 1934) arbeitete mit ihrem Mann an zahlreichen gemeinsamen Projekten und lehrte Werbegrafik an der Kyoiku-Universität in Kyoto. Daneben ist sie auch immer wieder freiberuflich als Werbegrafikerin tätig gewesen.","webDescription":"","webKeywords":"","webLongDescription":"\u003cp\u003e\u003ci\u003eHistory of the Poster\u003c/i\u003e is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, \u003ci\u003eHistory of the Poster\u003c/i\u003e is an essential read for anyone intrigued by this most modern medium. \u003c/p\u003e\u003cp\u003eThe book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analysing the function-type of each and presenting an array of methods used to capture the attention of the viewer. \u003c/p\u003e\u003cp\u003eThe authors employ sure aesthetic judgement in their selection of images as the reader is guided through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered in the least with the original edition's design or layout - staying true to Müller-Brockmann's original and immortal concept. \u003c/p\u003e","webReviews":"\u003cp\u003e\u0026quot;According to the M\u0026#252;ller-Brockmans, a poster \u0026#8216;should inform, stimulate, activate, expound, query, provoke, convince.\u0026#8217; While modern posters may not live up to these ambitions, this book certainly does.\u0026quot;\u0026#8212;\u003cem\u003eFrancesca Gavin, Blueprint\u003c/em\u003e\u003c/p\u003e\n\n\n\u003cp\u003e\u0026quot;Defends poster art against accusations of being easy and accessible by making the point that a mass-communications brief is more difficult to satisfy than the solitary artist\u0026#8217;s need for self-expression.\u0026quot;\u0026#8212;\u003cem\u003eStephen Bayley, Independent\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e\u0026quot;A design classic.\u0026quot;\u0026#8212;\u003cem\u003eThe Times\u003c/em\u003e\u003c/p\u003e\n\n\u003cp\u003e\u0026quot;A fascinating journey through the glory days of that most inescapable method of visual communication... There\u0026#8217;s arresting imagery on almost every page.\u0026quot;\u0026#8212;\u003cem\u003eIndependent\u003c/em\u003e\u003c/p\u003e","webShortDescription":"Eine maßgebliche Darstellung der Genealogie des modernen Plakates, die sich mit der Funktion eines jeden Plakates auseinander setzt"}