9780714894102: It’s Not How Good You Are, Its How Good You Want to Be

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SKU 9780714894102
Title It’s Not How Good You Are, Its How Good You Want to Be
Author Description Paul Arden
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Web Author Description Paul Arden, après dix-huit années mouvementées dans la publicité, entre en 1977 chez Saatchi & Saatchi où il restera quinze ans. En tant que directeur de la création, il a à son actif quelques-unes des campagnes les plus réussies de Grande-Bretagne – dont British Airways, Silk Cut, Intercity et Fuji – et des slogans mémorables, notamment pour Toyota et le quotidien The Independent. Paul Arden dirige aujourd’hui la société de production cinématographique Arden Sutherland-Dodd installée à Londres
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Binding Paperback
Size Size: 178 x 120 mm (7 x 4 3/4 in)
Pages Pages: 0
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