9780714894621: It’s Not How Good You Are, Its How Good You Want to Be

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SKU 9780714894621
Title It’s Not How Good You Are, Its How Good You Want to Be
Author Description Paul Arden
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Web Author Description Paul Arden verbrachte bewegte 18 Jahre in der Werbebranche und fand 1977 seine Alma Mater bei der britischen Agentur Saatchi & Saatchi, für die er 15 Jahre tätig war. In seiner Zeit als Executive Creative Director war er dort für einige der erfolgreichsten Werbekampagnen Großbritanniens verantwortlich – darunter British Airways, Silk Cut, Intercity und Fuji. Unter seiner Ägide entstanden berühmte Slogans wie „The Car in front is a Toyota“ und „The Independent – It is. Are You?“ Heute leitet Paul Arden die in London ansässige Filmproduktionsfirma Arden Sutherland-Dodd.
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Binding Paperback
Size Size: 178 x 120 mm (7 x 4 3/4 in)
Pages Pages: 128
Illustrations 0

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