9781838660505: Bruce Mau: MC24

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SKU	9781838660505
Title	Bruce Mau: MC24
Author Description	Bruce Mau
Uri	store/design/bruce-mau-mc24-9781838660505/
Web Author Description	Bruce Mau is chief design officer of Freeman, one of the world's largest brand-experience companies, and co-founder/CEO of Massive Change Network (MCN), a Chicago-based global design consultancy. Mau has been a visiting scholar at institutions globally, and lectures widely. He became an international figure with the publication of landmark volume S,M,L,XL and authored Life Style, Spectacle and Massive Change, also from Phaidon.
webLongDescription	24 global, generous, and galvanizing principles to overhaul the way we think and to inspire massive change Bruce Mau has long applied the power of design to transforming the world. Developed over the past three decades, this remarkable book is organized by 24 values that are at the core of Mau's philosophy. MC24 features essays, observations, project documentation, and design work by Mau and other high-profile architects, designers, artists, scientists, environmentalists, and thinkers of our time. Practical, playful, and critical, it equips readers with a tool kit and empowers them to make an impact and engender change on all scales.
Binding	Hardback
Size	Size: 245 x 210 mm (9 5/8 x 8 1/4 in)
Pages	Pages: 512
Illustrations	500

JSON Data

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Mau has been a visiting scholar at institutions globally, and lectures widely. He became an international figure with the publication of landmark volume \u003cem\u003eS,M,L,XL\u003c/em\u003e and authored \u003cem\u003eLife Style\u003c/em\u003e, \u003cem\u003eSpectacle\u003c/em\u003e and \u003cem\u003eMassive Change\u003c/em\u003e, also from Phaidon.\u003c/p\u003e","webDescription":"","webKeywords":"","webLongDescription":"\u003cp\u003e\u003cstrong\u003e24 global, generous, and galvanizing principles to overhaul the way we think and to inspire massive change\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eBruce Mau has long applied the power of design to transforming the world. Developed over the past three decades, this remarkable book is organized by 24 values that are at the core of Mau's philosophy. \u003cem\u003eMC24\u003c/em\u003e features essays, observations, project documentation, and design work by Mau and other high-profile architects, designers, artists, scientists, environmentalists, and thinkers of our time. Practical, playful, and critical, it equips readers with a tool kit and empowers them to make an impact and engender change on all scales.\u003c/p\u003e\n","webReviews":"\u003cp\u003e\u0026quot;Polymath designer Bruce Mau's timely \u0026#8216;massive change' primer lays out his 24 principles for innovative thought and action.\u0026quot; \u0026#8212;\u003cem\u003eWSJ Magazine\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u0026quot;In balancing his optimistic outlook with real-world examples of transformation, Bruce Mau has offered up a solution to the worst of times - a radically optimistic set of lessons for how we can push ourselves to think differently, and beyond this present moment.\u0026quot;\u0026#8212;\u003cem\u003eAzure\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u0026quot;Polymath designer Bruce Mau's timely 'massive change' primer lays out his 24 principles for innovative thought and action.\u0026quot;\u0026#8212;\u003cem\u003eWSJ. Magazine\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u0026quot;In balancing his optimistic outlook with real-world examples of transformation, Bruce Mau has offered up a solution to the worst of times \u0026#8212; a radically optimistic set of lessons for how we can push ourselves to think differently, and beyond this present moment.\u0026quot; \u0026#8212;\u003cem\u003eBloomberg\u003c/em\u003e\u003c/p\u003e","webShortDescription":"\u003cp\u003e\u003cstrong\u003e24 global, generous, and galvanizing principles to overhaul the way we think and to inspire massive change\u003c/strong\u003e\u003c/p\u003e"}